Wednesday, December 4, 2013

PeasMotion

I created another blog post for the company I am interning for. At The Pod Advertising, we are called The Peas and we even have cute little Peas in a Pod hanging (see what I did there) around the office. Kris came up with the idea to test out the new Google+ features (see the blog post below for more information) and we tested out the Motion aspect. Of course, we also created our own that is way cooler. But, ya know, Google tried. Check it out below. Also, check out my PeasMotion blog post on The Pod's website.

Google+ has announced several new features including one called Auto-Awesome for photos, which presents users with options for animation, enhancement, creating a panorama, smile, and HDR. They seem to have a lot of potential, and we were intrigued.

Google+ Album view of peas
We wanted to try this new social feature, particularly the auto-animate aspect that creates an animated .gif from a series of five photos or more. Because the interwebs is so inundated with content, .gifs are resurfacing as a quick way to get an idea across. Users have gone from sharing comments and photos to animated .gifs that are often funny, clever, and to the point.
Pea Motion 1
We took twenty-one photos and uploaded them into an album on our Google+ page. Google+ capitalizes on the fact that it auto-recognizes pictures from a series of photos as long as the background doesn’t change. After uploading the photo, Google analyzes and determines if it can use any of the Auto-Awesome elements. Google did auto-recognize our series of photos and created an animated .gif. However, the .gif produced from our album only used ten of the photos. Testing it even further, we created a new album with only ten photos, that still managed to tell a complete story, from the original set of twenty-one and Google+ only used six  of those photos for the animated .gif. 
Pea Motion 2  

As amazing (or awesome) as it sounds, unfortunately, it doesn’t give you complete control. For the average hobbyist it might be a fun way to share images and ideas, but for a company, it isn’t guaranteed to work accurately. Knowing Google, I am sure there will be plenty of updates in the near future and it will be a more friendly and accessible feature. In the meantime, we created our own awesome .gif shown below! We wanted to compare our animated .gif with that of the product from Google+. Taking it a step further, we added sound effects and titles! Producing our own allowed us total creative control over the product, and this showcases our company’s talents, which is a win-win situation for our advertising business.


Depending on the social media you use for your company, these new Auto-Awesome features might take your brand to a whole new level. If you’ve tried any of these features we would love to hear how they worked out for you.

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