Behind-the-scenes at a photoshoot with the Peas

This is the final image The Pod created for a local Credit Union, Community South. This photo conveys a message in the very literal sense: get cash to finance this truck.

After admiring the final product, do you wonder what went into creating this image? Well, I did and I wanted to share the creative process that The Pod Advertising employs to create effective advertisements for the companies we represent.

First, we have a gigantic brainstorming session. This session includes all the Peas so that we can share ideas about the company and the purpose of the advertisement. Brainstorming allows us to sift through the great ideas and the not-so-great ideas. Once we pinpoint the best idea, one that is in line with the company’s branding and imaging, we begin researching.

The graphic design peas help with research and are able to then flesh out the exact ideas for the advertisement. This includes references for the final photo we want to create. For this particular advertisement, we needed to manifest cash – not only dollar bills, but life-size letters.  Instead of using real dollar bills, Marco our Creative Director, designed the dollar bills we used to resemble real dollar bills following all the rules found here: http://www.secretservice.gov/money_illustrations.shtml.

Next, came the manual labor. The letters were cut out of wood, and then styrofoam was glued on top of these letters. We had to
staple and glue each individual dollar bill onto the letters. We covered every inch of the life-size letters. As you can see it was a pretty intensive process, but exciting nonetheless.

We chose to create physical letters because of their uniqueness. A physical object calls upon other senses.  You don’t just see it, you actually experience it – this carries through to the printed version with a tangible difference.  Like with all of our efforts, our goal is that this advertisement stands out among the rest.

This is the blog post I created for the company I am interning at - The Pod Advertising. Just wanted to share! Happy Thursday! 

XO Julia